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Tree-hugging? Computer says no

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I started the week on social media talking about petitions and tokenism.

I don’t normally ‘do’ petitions but for the first time in a long time I got really very wound up about what has recently like a systematic attack on the environment. So I felt compelled to ask people to sign not one, but two petitions.

The first related to Michael Gove’s ridiculous decision to shunt climate change from the geography curriculum to chemistry. The second to bring to wider attention the disgusting corruption of one of Malaysia’s ministers – Taib, the Chief Minister for Sarawak.

There seems to have been a lot of environment-bashing in the news recently. Tokenistic care for the environment is rife – it’s all too easy to say you care, without really thinking about what that means and how you are changing your life accordingly.

Among the Guardian articles about the environment I have read recently, here are a couple of choice examples:

1. Global food production going haywire; in Chile where prawns are washing up on the shore and in China where thousands of pigs have been dumped in a river

2. Stinking rich caviar-eaters, not content with bringing about the collapse of the Beluga are driving the illicit demand for paddlefish eggs from the US

3. Poachers slaughtered 86 elephants  whilst the CITES summit was agreeing to new sanctions for trading in endangered animals

4. More subsidies for fossil fuels as the UK Government releases a budget that supports fracking

5. Another story about Chinese hunger for commodities and the sell off of forests in South America.

So, while I’ve got a (small) audience and seeing as I’m up on my soap box about environmental tokenism… it was WWF’s Earth Hour this week. As Nan, from the Catherine Tate show would say…..

In case you don’t know about Earth Hour, it’s a global campaign whereby major celebrities, businesses and everyday individuals ‘commit to saving the planet’ by switching off all their lights for one hour. This really is like rearranging the chairs on the Titanic (an expression favoured by some environmentalists to deride token actions).

No-one, not even the WWF, can say whether Earth Hour has over the years, and after all those millions of pounds in marketing spend, actually resulted in less consumption of electricity or genuinely created more sustainable consumers through increased awareness. Much needed at a time when concern for the environment is at its lowest in 22 years.

In Malaysia, trying to live with ethical consumerism in mind is hard; recycled, chemical-free, organic (organic usually means ‘village’ as opposed to farmed), fairtrade – sorry, ‘computer says no’.

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Ethical wine consumption? Here – forget about it. Luckily, one of my team kindly bought me some on a recent trip to Perth. This Cullen Vineyards 2011 Sauvignon-Semillon is both biodynamic and carbon neutral (10 points for those of you playing sustainability bingo).  And what a tree-hugging delight it is too. I had been planning on saving this li’l beauty, but instead cracked it open at a BYO Japanese restaurant with friends.

I absolutely adore Western Australian wines – the idea and image of surf salt-spray drifting over vineyards in Margaret River makes me go a bit gooey – especially Sauv-Semillon blends, the fruit and minerality of Sauvignon counter-balanced by the oily and floral characteristics of Semillon. I had high hopes for this…

…and it was everything I had wished for – a hint of oak and tropical fruit flavours followed by a whiff of cap-gun sulphur on the nose, and in the mouth it was clean, citrusy, slick and slightly saline, perfectly complementing the oily tempura and exquisitely fresh sashimi. Fantastic!

A carbon neutral and biodynamic wine would normally scream ‘tokenistic’ to me. Computer says no? Actually computer says yes!

Selamat malam

@jk_cunningham

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About Sozzled

Advise businesses on being more socially and environmentally responsible. Love food, wine and sports. Currently developing my photography skills and learning golf.

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